GRANGE BRAND GUIDELINES
Grange Logo
The wordmark is anchored within an eight-sided frame. Each side represents one of the Grange’s founders — a mark of strong roots and enduring civic purpose. The lines rippling in and out of the frame echo two landscapes: the furrows of a tilled field and the gentle rise and fall of the land itself. Together they carry the Grange’s impact outward, from local hall to state chapter to national stage.
Primary Logo
The full-color logo is preferred version and should be used whenever possible. The full-color version is available in positive and reverse.
The positive logo can be used on light-colored backgrounds.
The reverse logo can be used on dark-colored backgrounds.
Limited Use Logo
A one-color logo is available when needed.
Icon
The Grange Icon can be used as a social media avatar and applications where there are size constraints.
State Grange
The Grange has a lockup system that pairs the logo with your state name in an approved format, so every state’s logo stays clear, structured, and unmistakably Grange.
LOOKING FOR JUNIOR GRANGE AND GRANGE YOUTH?
Check out brand guideline pages for each.
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Grange Colors
Lead with the primary colors for the brand you’re working with—blues for Grange, greens for Grange Youth and reds for Junior Grange. Every color lists its print and digital values, CMYK, RGB, and HEX.
GRANGE PRIMARY COLORS
National Blue
CMYKÂ Â Â 100 | 72 | 0 | 73
RGBÂ Â Â Â Â 0 | 20 | 70
HEXÂ Â Â Â Â 001446
Lake
CMYKÂ Â Â 75 | 45 | 0 | 0
RGBÂ Â Â Â Â 59 | 131 | 247
HEXÂ Â Â Â Â 307FE2
Sky
CMYKÂ Â Â 26 | 0 | 6 | 0
RGBÂ Â Â Â Â 186 | 237 | 241
HEXÂ Â Â Â Â BAEDF1
GRANGE SECONDARY COLORS
Barn
CMYKÂ Â Â 31 | 92 | 82 | 36
RGBÂ Â Â Â Â 113 | 15 | 17
HEXÂ Â Â Â Â 710F11
Poppy
CMYKÂ Â Â Â 0 | 96 | 83 | 0
RGBÂ Â Â Â Â Â 243 | 39 | 53
HEXÂ Â Â Â Â Â F32735
Clay
CMYKÂ Â Â Â 0 | 21 | 14 | 0
RGBÂ Â Â Â Â Â 246 | 202 | 190
HEXÂ Â Â Â Â Â F6CABE
Field
CMYKÂ Â Â Â 87 | 13 | 72 | 56
RGBÂ Â Â Â Â Â 10 | 77 | 58
HEXÂ Â Â Â Â Â 0A4D3A
Sprout
CMYKÂ Â Â Â 92 | 0 | 97 | 0
RGBÂ Â Â Â Â Â 14 | 146 | 73
HEXÂ Â Â Â Â Â Â 0E9249
Sage
CMYKÂ Â Â Â 21 | 0 | 21 | 0
RGBÂ Â Â Â Â Â Â 206 | 243 | 210
HEXÂ Â Â Â Â Â Â CEF3D2
Demeter Gold
CMYKÂ Â Â Â 2 | 34 | 88 | 8
RGBÂ Â Â Â Â Â 203 | 152 | 49
HEXÂ Â Â Â Â Â CB9831
Pollen
CMYKÂ Â Â Â 0 | 5 | 59 | 0
RGBÂ Â Â Â Â Â 251 | 221 | 122
HEXÂ Â Â Â Â Â Â FBDD7A
Butter
CMYKÂ Â Â Â 1 | 0 | 16 | 0
RGBÂ Â Â Â Â Â Â 254 | 252 | 220
HEXÂ Â Â Â Â Â Â FEFCDC
Grange Type
Grange uses Lexend, a font family that is accessible, welcoming and versatile. See examples below on how to make the most of our typography.
Headline - Lexend, Regular
Serving, Growing and Leading our Communities
Subhead - Lexend, Bold
Community Health Champions
Callout Text - Lexend, Bold
MAKE AN IMPACT
Body Copy - Lexend, Light
The National Grange is a community-driven, nonpartisan organization that brings people together to strengthen their local communities through service, shared learning, leadership, and connection to the land. With more than 1,400 local chapters nationwide, members take action on what matters most in their communities and contribute millions of hours of service each year.
Grange Icons
Our icons represent the Grange’s shared commitments. The icons adopt a hand-made style connecting back to the real people and real work of the Grange.
IMPACT
COMMUNITY
SHARED LEARNING
LEADERSHIP
STEWARDSHIP & AGRICULTURE
Grange Pattern
The illustrations come together in a quilt pattern. This pattern can be used to add interest to designs and enhance the Grange’s message, but be mindful to not overwhelm layouts.
Lake / White
Lake / National Blue
Lake / Sky
Grange Photography
Photography is often how someone meets the Grange before they read a word. The strongest Grange images are real moments rather than staged ones: members at work, chapters in their communities, and agriculture as it actually looks. A few habits keep it feeling true:
Always have a clear subject.
Show real people.
Represent modern life.
We’re Here to Help
These guidelines exist to make your work easier, not to slow you down.
If you’re not sure about something, reach out and we’ll help you out